Pink Tax is the invisible higher cost that women pay for products that are specifically marketed towards them. In 2015, an in-depth study was conducted by the New York Department of Consumer Affairs on the difference in cost between the same products with slight differences for men and women. They conducted a study over 794 different products and found that on average, women’s products cost 7% more than similar products for men. It was also found that women’s products cost more 42% of the time in comparison to 18% for men. The largest variation was found when it came to personal care products, where women were found to be paying about 13% more than men. This study was the starting point for many similar studies in different countries across the world with very similar findings.
The infographic would be created for the first page of the special section of the newspaper.
Research + Infographic Design