Pink Tax is the invisible higher cost that women pay for products that are specifically marketed towards them. In 2015, an in-depth study was conducted by the New York Department of Consumer Affairs on the difference in cost between the same products with slight differences for men and women. They conducted a study over 794 different products and found that on average, women’s products cost 7% more than similar products for men. It was also found that women’s products cost more 42% of the time in comparison to 18% for men. The largest variation was found when it came to personal care products, where women were found to be paying about 13% more than men. This study was the starting point for many similar studies in different countries across the world with very similar findings.
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The infographic would be created for the first page of the special section of the newspaper.
Scope:
Research + Infographic Design